Avail the positioning service to promote your business

Are you having the business site of your own and looking for increasing its traffic and visibility? Then, you can find the best solution here. Of course, there are a large number of companies who are available for providing the seo services for the sites. So, you can find anyone of them for availing the best benefits. As the way, positioning is one of the services that are offered by the seo companies.

With the help of the pozycjonowanie service, you can reach your potential customers who want to look for your site through the search engine. In fact, viewers of the site normally do not spend too much of their time by visiting the dozens of sites and so they simply use the keyword or phrase about the particular thing to search. For this reason, the keywords are having some limitations. In that manner, some of the things are listed as below.

The keywords can cause a little much of the traffic and the lowest conversions. Additionally, it places the keywords and the phrases in the search engine as the count of 10 and the companies competing for it as thousands. As well as, the waiting period of the first appearance of the link may take several months. For this reason, the positioning services are introduced for the people and so it is highly effective for the people to promote their website in the highly effective way.

In this manner, the positioning services are offered for the people and so you can easily get them for promoting your site. In fact, these services are also offered through the internet. However, if you want to get more details about the positioning services of the seo, then you can search over the internet.

Easing the Burden of Interchange Fees

Running a small business comes with a host of unique challenges. Should it really be that difficult to accept credit card payments from customers? Sadly, for many business owners, the fight over rising interchange fees – the fees that credit card processors charge for each credit card transaction a business makes – is getting tougher. What was a $16 billion industry just seven years ago has turned into a $48 billion racket in 2008. Small business owners are watching their profits dwindle as more and more of their money is spent on interchange fees.

How bad is the problem? Soon, you might find it impossible to fill up your gas tank if you pay with a credit card. Gas station operators are losing money because they must pay an interchange fee on every gallon of gas their customers charge. As the fees increase, profits go down the drain. And with the rising cost of gas, some store owners just can’t afford to pay the interchange fees. In some cases, the fees cost more each month than gas purchases bring in.

Small business owners are caught between a rock and a hard place. On one hand, they cannot completely refuse to take credit card payments if they want to stay competitive. On the other hand, they feel as though they have no power to negotiate the fees. Luckily, Congress has heard about this plight and has decided to step in. There is proposed legislation that will permit the investigation of hidden fees that businesses report as being unfair. While some balk at the idea of the government getting involved, others hope that new rules will ease the pressure on small businesses.

If you own your own business and feel the pinch of high interchange fees, there are some steps you can take. First, look for merchant account providers that offer “Interchange Plus”. This is a straightforward pricing scale that used to be available only to big businesses. Now smaller businesses can take advantage of this simple alternative to the complicated, tier-based pricing structures currently in place. Some businesses save tens of thousands of dollars each year just by participating in an Interest Plus plan.

Another thing you should do is watch out for hidden fees. Avoid contracts that make you pay an interchange fee for declined transactions. Instead, look for a contract that doesn’t require you to pay for unauthorized charges. And ask plenty of detailed questions before you sign that dotted line.

Finally, look for merchant account providers that offer great customer service. When something goes wrong, you want to know that you can call the company and get it straightened out in a timely manner. This might mean ignoring the companies that offer rock-bottom rates. Remember that with customer service, you usually get what you pay for.

Electronic Data Interchange

EDI (Electronic Data Interchange) is the interchange of structured data by agreed message standards, from one computer system to another, by electronic means. It allows electronic exchange of routine business transactions between computers. EDI was first used in transportation industry. The first set of EDI standards were developed by the transportation data coordinating committee (TDCC).

EDI can bring strategic, operational and opportunity benefits to organizations. Strategic benefits brings faster trading cycle, ability to adopt new business processes,ability to win new business and ability to respond to highly competitive new market entrants. Operational benefits brings reduced costs,improved cash flow, security and error reduction and acknowledged receipt. Opportunity benefits brings Enhanced image, competitive edge and improved corporate trading relationships.

A request is placed for analysis process during the initial stage of establishing the EDI message interchange process. Business requirements and technical details are passed on to the EDI analyst for analyzing and designing the EDI specifications. These specifications are used by EDI developers to define and develop EDI message prototypes. EDI testers test the new EDI connection to validate this information.

Once a new connection tested, it’s deployed in the production system. EDI is widely used in manufacturing, shipping, warehousing,utilities, pharmaceuticals, construction, petroleum, food processing, and health care industries. EDI can bring benefits to business’s by improving overall business quality through better record-keeping, fewer errors in data, reduced processing time, less reliance on human interpretation of data, and minimized unproductive time. Reduce order time since EDI allows businesses to process orders much faster etc.

Caps on Debit Card Interchange Rates

You may or may not have been aware of the Dodd-Frank Act that was before congress to address Interchange Fees. Well, just a few days ago, the Federal Reserve announced the final rules for regulating the debit card industry. As it turns out, the Board agreed on a cap of 21 cents per transaction plus.05% of the transaction. That works out to about 23 cents on a typical $38 transaction. Honestly, that’s a pretty good deal for merchants that accept signature debit cards. However, that’s almost double the 12 cent cap and more than triple the 7 cent safe harbor (and effective cap for most transaction volume) alternatives the Board had proposed last December. They also adopted a one cent per transaction kicker later for fraud prevention costs.

So, let’s take a look at this from the merchant’s perspective. Merchant trade associations aren’t real thrilled because large retailers would have gotten a huge windfall-(money they would have kept and not passed on to consumers, of course). It was estimated they would have seen between $17.7 and $20.4 billion over the first two years of the rate reductions. These anticipated savings were based on the proposed caps last December. Now, with the cap being higher than the original proposal, their savings have been slashed to a measly $11.4 billion. What a shame, huh? But hey, we consumers should be thrilled with this because these large retailers will pass on some of their windfall to us in the form of lower prices, right? NOT! So, how are consumers affected by the Dodd-Frank Act? Let’s take a look at the most likely scenario.

Consumers shouldn’t be too anxious to run out to capitalize on all their savings at their favorite retailers because; it’s not likely going to happen. What will likely be the most frequent scenario is that we consumers are going to likely be paying higher fees for our checking accounts, lose free checking and lose card rewards. Where do you think all these perks were coming from in the past? It wasn’t purely from the goodness of all those major banks that provided these attractions. I’ve seen estimates that it could cost consumers up to $22 billion over the next two years, due to the loss of revenue to the banks. At least it’s better than what it would have been had the December lower caps been approved.

Okay, let’s break all this down into laymen terms. I assume that everybody reading this has a debit card in their wallet. Most likely, it is branded with either Visa or MasterCard. Now, this makes this card acceptable anywhere these brands are accepted. Remember in the old days, your debit card was only an ATM card usable at the banks ATM machines which rendered them virtually worthless to retailers. Well, along came Visa and MasterCard and basically told the banks that they could offer them another HUGE revenue stream by branding the cards making them acceptable everywhere. And, when the debit card was used as a “Signature” debit rather than a “pinned” debit, the banks would earn the Interchange Rate. Currently for Visa that is.95% + $.20 and for MasterCard it’s 1.55% + $.15. So, using the above example of a $38 sale, the Visa fees would be $.56 to the merchant and the MasterCard fees would be $.59. These fees would then be paid directly to the card issuing bank.

Now, however, under the Dodd-Frank Act, those fees the bank earns and the retailer pays, have been dramatically reduced as outlined above. And, of course, the retailers pay more than this Interchange Rate on these transactions in the form of their Discount Rate (Interchange is merely a component of the Discount Rate) in which their processor tacks on their profits. Of course, if you, the merchant request your customers to enter their pin number, those transactions have always been routed differently and have typically cost you a bit less then when it is run as a signature debit. I always encouraged merchants to get the pin number on transactions over about $25 for the resulting savings. The savings per transaction are usually no more than a few cents but over the period of a month or years, they really add up. With the passage now of the Dodd-Frank Act, I may be reevaluating my recommendations, but, that’s for a whole new article at some other time. Thanks for reading and I hope this has been of benefit to you.

My name is Michael Saum and I’m a 62 year old semi-retired, merchant services rep. In my current capacity, I write informative, articles relative to the acceptance of credit/debit cards in your business I also offer my comprehensive, FREE, email course, on the subject of credit card processing with NO SOLICITATION or HYPE. You can enroll by visiting the following website:

Interchange Pricing For Merchant Savings

Cost plus or interchange pricing is a pricing method that was generally reserved for merchants who processed a very large volume of credit card transactions. Its transparency allows you to see exactly where your processing dollars are going.

Before I go into what interchange pricing is, I should first define interchange. An easy definition is the amount of a sale that goes back to the credit card issuing bank. Interchange covers the cost to convert a charge on a cardholders card to a cash deposit at the merchant business checking account, including cost factors like credit, billing services, fraud risk and, profit, etc

Interchange plus pricing works much like it sounds. Your transactions are passed through at interchange/cost and your processor adds a fixed markup in the form of a basis point and transaction fee.

Basis Points
A basis point is 1/100th of a percentage point.
For example:
1% = 100 basis points
2 basis points= 0.02%

Transaction Fee
A transaction fee is also referred to as an authorization fee and it’s charged each time a merchant swipes, keys or does an authorization.

Until recently three tier pricing structures dominated the processing landscape. Fierce market competition and unfavorable economic conditions now make it easy for virtually any merchant to qualify for this type of pricing method.

Three tier pricing consists of a qualified, mid qualified and non qualified rate. The reason you want to avoid this pricing method is that many of the transactions that were once considered qualified now bucket into mid and non qualified. The popularity of rewards cards haven’t helped this either. More merchants are using rewards cards to earn cash, gas points, airline miles etc. Reward card transactions will automatically downgrade to mid or non qualified.

Unfortunately, most merchants only pay attention to the qualified rate which has allowed merchant service providers to build expensive margins into their mid and non qualified rates.

How do I get cost plus pricing? Call your current merchant services provider and insist on a detailed interchange rate quote. The internet has made it is easy for merchants to find information and processors who offer this type of rate structure.

Looking at the Total Picture

As the availability of the more transparent and less expensive interchange plus pricing continues to spread, it’s important to remember that there’s more to a great merchant account than one rate.

The tiered model is currently the most widely used form of merchant account pricing. Merchant service providers like this model because merchants focus on getting an account with the lowest qualified rate when most transactions run at the higher mid and non-qualified rate tiers.

It’s an unfortunate side effect of too much sales pressure and not enough unbiased information for businesses. Once you take the time to learn a little bit about credit card processing and how all pricing models are based on interchange, the shortcomings of tiered pricing become readily apparent. Unfortunately, it’s not that easy and most business people don’t know that they’ve got to look beyond what their sales representative is telling them in order to get a fair deal.

The hype surrounding interchange plus pricing is starting to reveal some unsettling parallels to the mislead focus of getting the lowest qualified rate on a tiered account. Just as a low qualified rate doesn’t guarantee an inexpensive merchant account – simply getting an account with interchange plus pricing doesn’t mean that account will be competitive.

There’s a lot that goes into credit card processing, and there are many different ways that service providers can hide expenses. For example, merchant accounts with cancellation fees are often labeled as poor choices. What if an otherwise competitive merchant account was given a cancellation fee as a trade-off for the business getting a free terminal? In an arrangement like this, the merchant service provider would need to protect themselves from the merchant taking the free terminal and cancelling the account a few weeks later.

Another hidden cost may come in the form of annual fees or monthly fees like a statement or customer service fee. A merchant service provider can easily quote a merchant an interchange plus rate at something that looks very competitive, let’s say only 5 basis points above cost, and then turn around and add a $100 annual fee, a $10 monthly statement fee and a $5 customer service fee. These secondary fees would negate any savings from the low interchange mark-up.

One of the most important things to do when you’re looking for a competitive merchant account is to consider the big picture. You need to look at every costs associated with the account that you’re being offered, and avoid being blinded by a single low rate or fee.

This article to help businesses get a cheap merchant account and more helpful information about merchant accounts and interchange plus pricing is available at Merchant Account.

Interchange Fees Step Into the Spotlight

After buckling to pressure on overdraft fees, the banking industry is trying to fend off an attack on an even bigger cash cow.

U.S. banks raked in $45.3 billion last year from credit- and debit-card fees charged to merchants. About 75% of that comes from interchange fees set by Visa Inc. and MasterCard Inc.

Overall merchant fees, including other revenue collected by banks and processing middlemen, are up 78% from $25.5 billion in 2003, according to the Nilson Report, a Carpinteria, Calif., newsletter that tracks the payments industry.
In comparison, U.S. banks took in $39.5 billion in revenue last year from service charges on deposit accounts, according to the Federal Deposit Insurance Corp.

While card companies and merchants have long battled over interchange fees, the feud is intensifying because of the banking industry’s political vulnerability in the wake of government bailouts and the passage of tough new rules on credit-card fees and rates set to take effect in February.

At a House Financial Services Committee hearing earlier this month, some lawmakers expressed interest in potential rules on interchange fees; various bills that would set or change limits have been proposed. The Government Accountability Office, the investigative arm of Congress, is expected to release a report on interchange fees next month.

“I would much rather be the retail industry than a member of the credit-card industry at this point,” said Mallory Duncan, general counsel for the National Retail Federation, a retail-industry trade group.

Credit-card companies attribute much of the fee surge to the shift to electronic payments from cash. The popularity of debit cards has accelerated the move, especially on purchases of small-ticket items. Merchants counter that the jump in interchange fees reflects higher rates overall and the industry’s push toward rewards-laden credit cards that carry higher fees than no-frills cards.

Interchange fees typically include a flat transaction charge plus a percentage of each purchase, varying by the type of merchant and card. Debit cards carry lower interchange fees than credit cards, but fees on those cards are rising as debit cards become more popular.

Merchants in the U.S. paid an average interchange rate of 1.82% per transaction last year, down from 1.93% in 2005, according to the Nilson Report, bolstering the industry’s argument that fees are falling.

This year’s showdown over credit-card fees and rates pitted banks against consumers and lawmakers, who used taxpayer-funded lifelines during the crisis as leverage to win concessions from the financial industry.

In contrast, consumers aren’t in the middle of the interchange-fee battle, though merchants and banks are jockeying to claim they are on the same side as Americans who carry debit and credit cards.

Visa, of San Francisco, recently launched an advertising campaign that emphasizes merchants have the flexibility to negotiate rates from various card processors and can steer customers to multiple payment options.

“We remain confident that our constituencies understand that interchange is pro-competitive and central to expanding electronic payments,” said William Sheedy, who oversees Visa’s relationships with card issuers, merchants and processors in the Americas.

Visa and MasterCard also have attacked a petition by convenience-store operator 7-Eleven Inc. The petition included 1.6 million signatures urging Congress to address interchange fees.

The two card companies say customers didn’t know what they were signing. Keith Jones, head of government affairs at 7-Eleven, a unit of Japanese retailer Seven & I Holdings Co., said the petition was clear.

“We are going to keep fighting because these fees keep increasing,” he said, adding that 7-Eleven doled out $160 million on credit-card fees last year. That was the Dallas convenience-store chain’s largest expense after labor and electricity.

Card-industry executives believe that lawmakers are reluctant to step into what is essentially a business dispute.

“I think it will be very difficult for merchants to push this legislation through given the other priorities that Congress is focused on right now,” said Shawn Miles, head of global public policy at MasterCard.

How Your Business Can Save Money on Interchange

Credit and debit cards make it faster and easier for customers to make purchases, and—according to the card industry—boost sales. But retailers and other businesses that accept these cards pay for that service in the form of “interchange;” the portion of each purchase that goes back to the banks and issuers that help facilitate the process.

Some merchants feel that cost is too high. “The credit card interchange system serves as a hidden tax, both on merchants and consumers, and raises the costs of all products. These credit card fees have rapidly increased over the past several years,” said Henry Armour, the CEO of the National Association of Convenience Stores (NACS), a trade association with nearly 4,000 members representing various retailers which has been lobbying for quite some time to reduce interchange related costs. It’s estimated that US businesses currently pay over $35 billion a year in interchange related costs to card issuers and many feel that this expense is too high.

“The credit card interchange system serves as a hidden tax, both on merchants and consumers, and raises the costs of all products. These credit card fees have rapidly increased over the past several years.”
While one could categorize interchange as a “hidden tax”, the reality is that there is indeed a service being offered by the banking system that needs to be paid for. Interchange serves as a way to compensate card issuers for taking on the risks upfront of marketing, underwriting and distributing cards into the marketplace, as well as to create the infrastructure that makes instant purchases all over the world possible. Card issuers are paid the revenues from interchange to compensate them for taking on these upfront costs.

To try and combat the costs, big box retailers lobby through associations like the NACS and have scored major wins over the last couple of years in reducing their specific interchange-related processing costs. However, these wins and lower interchange costs have not trickled down to smaller merchants.. The only weapon in the arsenal of small merchants to control processing costs is through shopping between different Merchant Service Providers (MSPs). The issue, though, is that many small merchants do not fully comprehend how interchange works and the costs they are paying. As a result, many lack the ability to effectively shop between MSPs and often fall prey to bait and switch tactics of unscrupulous agents.

7 Tips for Small Business Success

Do you own a small business and want to make it an absolute success?

Then you’ve come to the right place!

You see, I’ve had the opportunity to work with many fellow small business owners and I’ve been able to help them make millions of dollars in increased revenue in my time with them.

Over that time I’ve found that most small business owners are usually missing some of the most fundamental things in their business.

Here are just 7 fundamental things that will make your offline business an absolute success…

Tip #1 – ‘Indirect’ Marketing – Now before you roll your eyes and scream, “Oh gosh not another one!” Hear me out. First of all your marketing is not just your flyers, ads or sales pieces, but rather things like adding copy to the back of your business cards, the presentation of your products, how your employees speak to your customers, how your business smells (yes I said “how your business smells”), what your office looks like, how you dress and how you reward your customers. There are so many things I can tell you but, all of these things I mentioned will only give you more word-of-mouth and free advertising. Nothing beats having a REAL person say that you are the best thing since sliced bread!

Tip #2 – Sales & Marketing – Okay now here’s the scoop here…You see many entrepreneurs often mistake these two as some interchangeable term and they’re absolutely WRONG! Listen let me make it simple for you so don’t do the same thing. Marketing is the process of generating leads or traffic to your store, phone calls to your office or a list of people interested in your product or service. Sales is the actual act of persuading the customer and collecting the money for your product or service. Your sales force is not your marketing team and the two should not be confused. However, their success or lack of success in treating your prospects and customers with care and respect will resonate throughout your business.

Tip #3 – Website – In this day and age, for a person not to have a fully functional website that helps them to build relationships and drive more sales through their business; completely blows my mind! The potential for people to create loads of increased revenue is tremendous, just by forming an online relationship with their current customers through email. You can literally run a special and send out an email to your current customers notifying them of it and be sold out in a day!

Tip #4 – Systems – Oh boy here’s another one. If you’re in business and intend on staying is business and growing it, then systemizing your processes is an absolute MUST! It may mean buying software or creating a manual system depending on the procedure. Having a systemized and predictable process of doing things is like breathing…Without it you CANNOT survive!

Tip #5 – Accounting – Let’s say a little rhyme I made up okay! “Money in, money out; where does the money go? If you do not book it first, how will you ever know?” Accounting, Finance or Bookkeeping what ever you’d like to call it is simply essential for running your small business as efficiently as possible. Besides if you don’t track your income you may never know where it’s being made. I’ve had the opportunity to meet quite a few people that have had books that my baby girl could have done by banging on my keyboard! Are you guilty of this too? Many business owners find great revelations or insights into their business by getting an in depth analysis of their books.

Tip #6 – Research – Now this may be a little more advanced for many people with an offline business but if you were to spend a little more time in researching the buying habits of your current customers, you may quickly find that there are reasons beyond your understanding that people purchase items from you. You might also be surprised what people will tell you. Additionally, your customers do not generally buy your product or service for the same reasons, so finding out what the main reasons are will not only help you serve the masses more efficiently, but it will help you to create more value for your non-consumers. This way you’re covering all of your major angles and providing greater quality for consumers and converting non-consumers into paying customers. Can you say, “More Sales?”

Tip #7 – Emotions – Now you’re probably thinking, “WHAAA?” Well let’s put it this way, when you go to a store, any store and buy something you need or want what are you doing? Are you using logic or intellect? NO Way! You’re fulfilling some emotional state. Human beings NEVER buy something for logical reasons despite what you think or some know-it-all tells you. SO how do you apply this to your business? Well here’s one thing you can do. When a customer walks in and asks a question, have someone honestly and sincerely answer their question and find out exactly what they need or want. Show them you care and they’ll reward you with their money over and over again!

These are just some of the dozens of different things that can and will make your business small or large more profitable. By applying any one or all of the above tips you are almost guaranteed business success.

The Secret Behind an Interchangeable Workforce

How many times have you been hit with the following scenario?

Your business needs to expand so you decide to hire a new team member. After many hours of interviews you find who you consider to be the best possible candidate. You hire her. And then the fun really begins.

For the first three to six months, your work life actually gets harder because you’re doing two jobs. You have to take care of your normal responsibilities but you also are training your new hire. You look forward to the day when your new staff member is fully up and running on her own.

Finally, the transition point arrives when she understands how your company works and she has plugged into daily operations. You are now free to focus solely on your own responsibilities. Whew, finally!

The next day you head into the office like any other day. Knock, knock. The knock at your door is your now self-sustaining team member who you have spent months to train. She informs you that she has decided to take another opportunity. BAM! Overnight you are back to square one.

Does this story sound familiar?

The other day I was waiting at the airline terminal to board my flight. Two pilots were already standing at the door to the jet way when a crew of flight attendants walked up. The pilots and the crew spent a few minutes introducing themselves to one another and making small conversation.

In only a few more minutes, this team of pilots and crew who didn’t even know each other would be transporting people 35,000 feet in the air across 1,000 miles. How is this possible? How can pilots, crew, and airplanes be interchanged with one another yet you lose a single team member and are forced to start the 3-6 month hiring and training process all over? The answer is systems.

The airline industry relies on systems in which the workforce can be interchanged. Yes, there is extensive training of pilots and crew members but it is the underlying pre-flight, flight, and post-flight systems that enable consistency, repeatability, and an interchangeable workforce to be utilized.

Dr Bradley W. Semp is the world’s leading authority on creating and leveraging Human-Centric Systems to propel businesses in the 21st century. Brad and his team help mission-driven businesses to find FREEDOM and CASHFLOW to do what they love to do through the development of systems that facilitate fanatical customer movements and devoted team members.